In the world of haute horlogerie, where time is not just measured but celebrated, Franck Muller stands as an overlooked luminary.

Established in 1991, the brand's vision was clear: to create timepieces that transcend the mundane, leaning on expressions of individuality and above all, elevating timekeeping to an art form.

Franck Muller is renowned for their vibrant and visually captivating dials. The Color Dreams collection, for instance, showcases an array of bright hues, with each dial resembling a miniature canvas where said colors dance harmoniously. Each watch exudes an avant-garde design language that balances the classical and the whimsical, bringing a much-needed, playful approach to modern horology.

This Franck Muller embodies everything that is the brand. Quirky and cool at the same time, the Casablanca Sahara is an eccentric expression of the Franck Muller design ethos. Cased in a tonneau-shaped bubble, the Reference 170SC has compound curves that help the watch sit comfortably on the wrist. Additionally, this piece comes with a comfortable multi-link bracelet.

Arguably nowhere else in the industry will you find a watch that says so much at this price point. The Casablanca is the perfect watch for a particular personality– you know who you are! Someone who loves the spontaneous, appreciates a little goofiness, and wants to enjoy watches without taking things too seriously will undoubtedly get a kick out of this piece. And we are all for it!

This particular piece, Reference 170 comes outfitted with a beautiful dial in a whitish pink coloring.

Despite their under-the-radar profile, Franck Muller timepieces are still some of the best in the world with respect to dressy complications, and this wildly fun limited edition — marking a quarter-century of the Swiss brand's eccentric watchmaking — is no exception.