In the world of haute horlogerie, where time is not just measured but celebrated, Franck Muller stands as an overlooked luminary.

Established in 1991, the brand's vision was clear: to create timepieces that transcend the mundane, leaning on expressions of individuality and above all, elevating timekeeping to an art form.

Franck Muller is renowned for their vibrant and visually captivating dials. The Color Dreams collection, for instance, showcases an array of bright hues, with each dial resembling a miniature canvas where said colors dance harmoniously. Each watch exudes an avant-garde design language that balances the classical and the whimsical, bringing a much-needed, playful approach to modern horology.

This Franck Muller embodies everything that is the brand. Quirky and cool at the same time, the Cintrée Curvex is an eccentric expression of the Franck Muller design ethos. Housed in a 25mm 18K white gold tonneau case, this Cintrée Curvex doesn't just feature a traditional, round-cut diamond set case. 

No, no, no no. 

This watch features a factory set, baguette diamond case and it's absolutely stunning.

Adorned with a silver guilloche dial with FM's signature stylized Arabic numerals, a matching blued-steel 'spade' handset and subsidiary seconds above the 6 o'clock marker, this piece features a vibrant orange alligator leather strap signed by the manufacture and a self-winding movement.

What's more this piece comes with a host of factory goodies including its inner box, outer box and Certificate of Origin!

Arguably nowhere else in the industry will you find a watch that says so much at this price point. The Cintrée Curvex is the perfect watch for a particular personality– you know who you are! Someone who loves the spontaneous, appreciates a little goofiness, and wants to enjoy watches without taking things too seriously will undoubtedly get a kick out of this piece. And we are all for it!

Despite their under-the-radar profile, Franck Muller timepieces are still some of the best in the world with respect to dressy complications, and this wildly fun limited edition — marking a quarter-century of the Swiss brand's eccentric watchmaking — is no exception.